WildBrain defines “Teletubbies!” Anime Series, New Content and CP for Hit Shows
Children and family entertainment company WildBrain will feature successful brands Teletubbies, Strawberry Shortcake, Chip and Potato and In the Night Garden at Europe Trademark Licensing (BLE) in London from September 20-22, as properties continue to expand around the world with all-new original content, distribution deals and consumer product partnerships.
“I am thrilled to join WildBrain at this time of remarkable growth for our valued franchises, both on and off screen,” said Jim Fielding, WildBrain’s new Chief Marketing and Brand Officer. “We continue to find innovative ways as part of our 360 degree strategy to connect with our audiences across cross-platform content and consumer products. Teletubbies, Strawberry Shortcake, Chip and Potato, and In the Night Garden have captured the hearts of audiences around the world, and we can’t wait to share our new content and consumer products with fans new and old.
Teletubbies, let’s go! (52 x 5′) is a brand new CG-animated preschool series produced by WildBrain’s digital studio Spark. Scheduled to launch on the official Teletubbies YouTube channel in late October, with new episodes appearing weekly, the series offers all-new stories for today’s generation of kids, featuring iconic characters Tinky Winky, Dipsy, Laa-Laa and Po, alongside other beloved friends from the Teletubbies universe, including the Tiddlytubbies, Noo Noo and Tiddly Noo. Fans will meet several new Sun Babies, reflecting the diversity of the Teletubbies audience, and brand new music will be featured in each episode.
The announcement of Teletubbies, let’s go! follows recent news from Netflix that they will be launching an updated live-action series from WildBrain’s Teletubbies (26 x 12′) on November 14, narrated by Emmy nominee Tituss Burgess (Unbreakable Kimmy Schmidt) and with new sun babies and new “Tummy Tales” songs hosted by Julia Pulo (Operation Christmas List).
In consumer products, the previously announced Teletubbies x ellesse x GoGuy fashion collaboration will be showcased at BLE as part of the event’s first-ever runway show on Wednesday, September 21. The flowy clothing collection, which is now available on GoGuy’s online store, continues the expansion of the Teletubbies to an adult audience that loves the brand. (Look for special guests to join the models on the BLE catwalk!)
As WildBrain’s relaunched Strawberry Shortcake brand continues to delight kids everywhere, a third season of Strawberry Shortcake: Berry in the Big City (40 x 4′) has been greenlit for launch in Summer 2023, joining Seasons 1 and 2 now available on WildBrain Spark’s official Strawberry Shortcake YouTube channel. Intended for children from 4 to 7 years old, Strawberry Shortcake: Berry in the Big City is produced by the Vancouver studio of WildBrain with acclaimed showrunner Michael Vogel (My friendship with my little pony is magic). The show celebrates stories of diversity, creativity and friendship as Strawberry Shortcake heads to Big Apple City to find her big break and “make the world a better place.”
Season 1 of Strawberry Shortcake: Berry in the Big City launched earlier this year on Netflix, with Season 2 coming September 21. Netflix will also be the global home for four new CG-animated movies. strawberry shortcake seasonal specials (4 x 44′) coming in 2023.
WildBrain has also added several new linear and streaming partners for Seasons 1 and 2. New partners for the first season include Rik (Slovak Republic, Czech Republic) and Club Illico (Canada). New partners taking over both seasons include French channel WildBrain, Télémagino (Canada), Kids Central (US) and Sandbox Kids (UK, Ireland, US, Canada, France and Ukraine).
Season 2 of Strawberry Shortcake: Berry in the Big City will launch on WildBrain’s own Family Jr. channel in Canada, premiering in three episodes on October 11 as part of “Day of the Girl.” New episodes will continue to air Sundays at 7:45 a.m. ET starting October 16. WildBrain Television will also be the Canadian broadcast home for the four strawberry shortcake seasonal specials, produced by WildBrain’s Vancouver animation studio.
In consumer products for Strawberry Shortcake, WildBrain’s dedicated licensing agency, WildBrain CPLG, signed a wave of new brand and classic brand partnerships, with merchandise launching in 2023. For Classic Strawberry Shortcake , deals have been struck with Loungefly and Funko for bags, accessories and the iconic Funko Pop! vinyl figure. For Strawberry Shortcake: Berry in the Big CityThe Canadian Group has been signed for puzzles and games, and Starbound Entertainment for parade balls, while Anthem Publishing will feature both the new brand and the classic brand in Coloring Sky Collection and Junior magazines. Inkology creates stationery for both iterations of the brand. Meanwhile, Penguin Random House Publishing is releasing its first titles for the new series this fall.
As part of promotional partnerships across the United States, Sunkist Growers renewed its in-store “fruitastic” promotional campaign for Spring 2023, while Challenge Butter launched its own Strawberry Shortcake: Berry in the Big City retail promotion this month, and a special edition “Strawberry Shortcake Sno” is now available at Bahama Buck’s throughout September.
More new content also comes from the preschool success of WildBrain, Chip and potatowhile Season 4 of the Netflix Original Kids series is set to release on the platform on October 3. Chip’s ongoing kindergarten adventures have seen her try new things, make new friends, and even travel to new places, all with the help of her secret friend, Potato. .
Also in October, JAKKS Pacific will launch its flagship Chip and Potato line of toys in the United States. The new plush toys will be available online at Walmart, Amazon and JAKKS Pacific. Meanwhile, Baby Boom, a division of the Betesh Group, is newly signed to Chip and Potato bedding and homeware, with its line launching in the US and Canada from spring 2023.
The Classic Preschool Series In the night garden focuses on an enchanted place from a picture book populated by toys and fantasy characters and existing between waking and sleeping in a child’s imagination. New In the Night Garden: Zinkyzzzonk Specials introduces an adorable new character to the brand: the Zonk.
When the Night Garden toys have trouble falling asleep, it’s up to the Magical Zonk to lead them to the ZonkyZoney, an enchanted grove where they can relax in peace and fall asleep for a pleasant zinkyzzzonk! The Zonk makes sure everything is perfect for each toy to fall asleep. Filled with soothing sights and gentle sounds and music, the CG animation In the Night Garden: Zinkyzzzonk Specials join the classic series in providing a valuable part of bedtime routines as little ones journey to sleep, just like on-screen toys.
CG animated by the Vancouver studio of WildBrain, the In the Night Garden: Zinkyzzzonk Promotions (6 x 15′) is the first new content in 13 years for the award-winning series. WildBrain has an initial deal for the specials with Hop! Channel in Israel, with more to come.
For In the night garden consumer products, long-time toy partner Golden Bear launched a new Igglepiggle Blankie pack and continues to support the iconic Ninky Nonk Bubble Train music business with new TV, VOD and YouTube commercials. Current licensee Tomy launched a In the night garden-aquadoodle themed. The children’s brand also extends to the My First Years online gift shop, with In the night garden items available from Golden Bear, 8th Wonder and Penguin.
Moreover, the lasting success In the night garden The live tour, produced by Minor Entertainment, continues in the UK through September and October and has been renewed for 2023.
Visit WildBrain’s dedicated licensing agency, WildBrain CPLG, during BLE at booth B161.