Ukrainian media aims to use NFTs to broadcast exclusive war content
Three of Ukraine’s leading media publishers are joining forces for an exclusive NFT collection. Thus, the digital assets will represent “NFT keys” giving access to original content covering the Ukraine-Russia conflict.
The dedicated NFT Vault platform will facilitate the drop, which will soon be published on their website.
Ukrainian media NFT keys: what you need to know
Ukrainian digital media Novoye Vremya, Ukrainska Pravda and Hromadske are teaming up to launch a collection of 10,000 “NFT keys” this season. Essentially, each digital asset provides access to curated content stored in a virtual vault.
Publications will use the NFT Vault platform to store original content. After the keystroke, keyholders can explore the digital vault through the vault website. There, Ukrainian media will upload images, readings and an exclusive weekly e-mail dispatch.
This special content comes from “the publication’s courageous team of reporters, photographers and editorial staff,” Vault said.
NFTs will soon be available for $99.99 per coin. Notably, Vault uses the popular Solana blockchain. As a result, buyers will need a Solana-compatible digital wallet (like Phantom) to mint.
However, you can also buy a Ukrainian media NFT key using Apple Pay on the Vault app.
“About eight million people around the world read us every day,” says Sevgil Mysayeva, editor at Ukrainska Pravda. “We feel responsible to inform the world about the current situation in Ukraine honestly and in time.”
More publishers join the NFT sector
News from Ukrainian media “key NFT” quickly gained traction. In fact, the entire NFT media publishing industry has grown exponentially over the past year. For example, the global news platform Quartz sold an NFT item for around $1,800 last year.
Meanwhile, TIME magazine has already released several collectibles from last summer. In fact, the best-selling publication has also collaborated with famous projects like Cool Cats.
Nevertheless, selling media content in the form of NFT involves tackling sensitive topics. Last month, The Associated Press canceled its first NFT sale after facing backlash.
The news agency planned to feature video of an overcrowded migrant boat sailing the Mediterranean Sea. The team was soon accused by NFT collectors of “making money off the plight of desperate migrants”. AP quickly deleted the Tweet and canceled the sale, saying there was a “poor choice of images”.
So far, Ukrainian media haven’t revealed an official release date for their NFTs, so stay tuned!