The Reimagined Shifman Vintage® Offers Retailers the Strong Step-Up Retailers Are Looking For »BedTimes Magazine

The luxury mattress maker is creating a stronger merchandising story in an ongoing effort to help retailers’ profitability.

Press Release High Point Market

NEWARK, NJ (October 10, 2022) – Shifman Mattress demonstrates its focus on retail partnerships by unveiling the reimagined Shifman Vintage® collections at the upcoming High Point Market, October 22-26. The thoughtfully redesigned line is a direct response to retail partners’ need for a stronger merchandising story in Shifman’s premium collections.

The remastered Shifman Vintage® collections, consisting of an expanded line and the all-new Modern Shifman Vintage® line, offer retail partners a well-designed bridge between Shifman’s Masters and Quilted collections while adding flexibility and options for a clear story that is easy for customers to understand.

“Actively listening to our retail partners and continually looking for ways to maximize their margins and profits are key ways to implement the Shifman difference,” said Bill Hammer, president of Shifman. “Clearly delineating products with real customer benefits makes it easier for our retail partners to achieve higher average unit selling prices.”

Shifman Vintage® has been expanded to four models offering a full range of premium-level feel and features either a hand-knotted 8-way box spring or a true functional box spring for ultimate support and durability. The Modern Shifman Vintage® features a high quality individually wrapped coil system for compatibility with an adjustable base, paired with a real working box spring.

Each Shifman mattress is handcrafted in the USA and features a high content of natural cotton for a naturally cooler sleep and Shifman’s signature double-sided construction for superior quality, comfort and durability. All collections are made using Shifman’s proprietary Sanotuft® technique, producing a buttonless tuft that is hand-sewn from top to bottom, locking all layers of padding and springs in place, extending life comfortable life of your mattress.

Shifman’s premium, luxury box springs are crafted from sustainably sourced Canadian spruce and recycled steel. The hand-tied 8-way box springs feature furniture-grade upholstery springs, imported Italian twine, elegant 18k gold-plated metal corner guards, Belgian damask covers, and leather upholstery. all natural cotton.

Shifman Vintage®’s enhanced merchandising story will be on display, along with Shifman’s flagship premium lines, at 108 E. Martin Luther King, Jr. Drive, Floors 2 and 3, during the High Point Market.

About Shifman Mattress Company
Shifman is a leading designer and manufacturer of handcrafted luxury mattresses that are built with the same commitment to quality, integrity and true craftsmanship by which the company was founded over 128 years old. A family business, Shifman operates under the direction of the Hammer family. Today the company operates from an 84,000 square foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction. For more information, visit www.shifman.com.

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