The Mumbrella Publish Awards shortlist is out; Medium rare content, top name pedestrian group

The shortlist for the 2022 Mumbrella Publish Awards has been announced, with Medium Rare Content and Pedestrian Group among the top nominees.

Scoring 14 nominations, Medium Rare Content is up for categories such as Business and Custom Publication of the Year, Magazine Cover of the Year – Companies and individual categories including Creator of the year. The content agency picked up five wins at the Mumbrella Publish Awards last year.

Pedestrian Group secured 9 nominations, competing in categories such as Salesperson/Team of the Year and Publishing Company of the Year – Small/Large, which the company won last year for the large subcategory.

Close behind in third place is Man of Many, with eight nominations across all categories, including Publishing Company of the Year – Small/Large and Consumer Publication of the Year – Small/Large. The publication’s editor, Nick Hall, is also nominated in two individual categories.


Other nominees this year include In the style Australia, are media, Brag media and Large format media.

Craig Reucassel

The winners of the Mumbrella Publish Awards will be announced on September 1 at Doltone House, Jones Bay Wharf. The event will be hosted by Australian TV and radio comedian, Craig Reucassel. Book a table here.

The full list of Mumbrella Publish Award finalists is below.

Magazine Cover of the Year – Business

  • Australian Institute of Company Directors – Medium Rare Content
  • Chartered Accountants Australia and New Zealand – Medium Rare Content

Magazine Cover of the Year – Consumer/Personalized

  • Chillfactor – Adventure Entertainment
  • GALAH – Galah Press Pty Ltd
  • InStyle Australia – True North
  • Peppermint – Peppermint Magazine
  • Women’s Health Australia – Paragon Media

Creator of the year

  • Blaise Curran – Artistic Director – Encore, Storyation
  • Kate Barnett – Chief Creative Officer, Company Director – Medium Rare Content
  • Maya Brasnovic – Head of Design – Pedestrian Group: PEDESTIAN.TV, Refinery29, Business Insider, VICE, Gizmodo, Lifehacker, Kotaku Australia, Openair Cinemas
  • Tony Rice – Creative Director, Qantas Magazine – Medium Rare Content

Best use of video

  • Bunkeren – The local project
  • Education LIVE – with NSW Department of Education
  • Nissan Navara 360 Video – Nissan with

Best Podcast (Single Episode)

  • “Behind the scenes of Nicola Forrest AO’s life as a wife and mother” – Life on the Land, Graziher
  • ‘Graham Henry: A Treacherous Life’ – I Catch Killers, True Crime Australia, NewsCast
  • ‘Khadija – There’s no place like home, future wives
  • ‘Married to a monster, part one I swear I never, NewsCast with Nina Young and Bek Day
  • “Phoebe Burgess is ready to talk” – No Filter, Mamamia

Best Podcast (Series)

  • My Sister’s Secrets – The Australian with Judith Neilson Institute for Journalism and Ideas
  • The Quicky – Mamamia
  • There’s No Place Like Home by Future Women – Future Women
  • Unboxed – Nova Podcasts

Single Article of the Year

  • Brett Williams – The Other Pandemic – police diary for the Police Association of South Australia
  • Damien Francois – How insurance has become one of Australia’s most exciting marketing battlegrounds – Fact
  • Fiona Harari and Christine Middap – Last Ditch – The Weekend Australian Magazine
  • Joshua Dowling – Exclusive: Tesla Australia’s 2021 sales revealed state by state –

newsletter of the year

  • Crikey – Private Media
  • real – REA Group

Event or Virtual Event of the Year

  • Game Changer Challenge 2021 – NSW Department of Education
  • Gourmet Traveler Restaurant Awards – Are Media
  • H&M and YOU – H&M for Kiindred with Zenith
  • Rolling Stone Australia Award – The Brag Media

Special edition of the year

  • Better homes and gardens – Are Media
  • Chillfactor – Adventure Entertainment
  • The Fertility Tales – Genea with Allbright and Pink Elephants
  • The list: Arts and culture, Australia – News Corp Australia
  • Wild – Adventure Entertainment

Launch/relaunch of the year

  • Encore – Melbourne Symphony Orchestra for Storyation
  • graziher
  • InStyle Australia – True North
  • INTHEBLACK – CPA Australia
  • Refinery29 Australia – Pedestrian Group
  • Fact

Young Writer of the Year (30 or younger)

  • John Buckley – VICE Australia, Pedestrian Group
  • Lauren Baxter – Peppermint, Peppermint Magazine
  • Nick Hall – Man of Many

Journalist of the Year – Small/Large

  • David Hardaker – Crikey, private media
  • Joshua Dowling –
  • Juliet Rieden – The Australian Women’s Weekly, Are Media
  • Samantha Trenoweth – The Australian Women’s Weekly, Are Media

Columnist of the Year

  • Donald Curtin – Acuity for Medium Rare Content with Chartered Accountants Australia and New Zealand
  • Maria Thattil – 9Honey for 9Honey/
  • Tim Burrowes – Defeated

Editor of the Year – Business

  • Hannah Tattersall – Sharpness, Medium Rare Content

Publisher of the Year – Consumer/Personalized

  • Katya Wachtel – Broadsheet, Broadsheet Media
  • Nick Hall – Man of Many
  • Sarah Carty – Yahoo Lifestyle Australia, Yahoo

Salesperson/Team of the Year

  • Broadsheet Sales and Partnerships – Broadsheet Media
  • Guardian Australia Sales Team – Guardian Australia
  • Mamamia Sales Team – Mamamia
  • Man of Many Sales Team – Man of Many
  • Pedestrian Group Sales Team – Pedestrian Group

Editor of the Year

  • Alborz Fallah – Publisher, CarExpert Pty Ltd with
  • Jane Huxley – CEO, Are Media
  • Luke Girgis – Publisher and CEO, The Brag Media
  • Nick Shelton – Editor and Director, Broadsheet Media
  • Will Hayward – CEO, Private Media

brand of the year

  • – CarExpert Pty Ltd
  • Mama Mia
  • man of many
  • Refinery29 Australia – Pedestrian Group

Branded Content Studio of the Year

  • frankie studio – frankie press
  • Guardian Labs – Guardian Australia
  • Kiin – Kiindred

Website of the year

  • – CarExpert Pty Ltd
  • man of many
  • Notable – Medium rare content for Officeworks
  • Perth is good! – Kelleway Whelan Holdings Pty Ltd t/a ‘Perth Is OK!’
  • Qantas Travel Insider – Qantas medium rare content

Member Association or Organization Publication of the Year

  • Business Administrator – Medium Rare Content for the Australian Institute of Business Administrators
  • INTHEBLACK – CPA Australia
  • Clock – Mahlab for RSL NSW

Business Publication of the Year

  • Sharpness – Medium Rare Content
  • Company Director – Medium Rare Content with Australian Institute of Company Directors
  • INTHEBLACK – CPA Australia with Friends Love Design

Custom Publication of the Year

  • Bunnings Magazine – Medium Rare Content with Bunnings
  • Coles Magazine – Medium Rare Content with Coles
  • Qantas Magazine – Medium Rare Content with Qantas

Consumer Publication of the Year – Small/Large

  • GALAH – Galah Press Pty ltd
  • man of many
  • Marie Claire Australia – Are Media
  • The Australian Women’s Weekly – Are Media
  • The local project
  • Time Out Australia

Publisher of the Year – Small/Large

  • Large Format Media
  • man of many
  • PEDESTRAN.TV, Refinery29 Australia, VICE Australia, Business Insider Australia, Gizmodo Australia, Lifehacker Australia, Kotaku Australia + Openair Cinemas – Pedestrian Group

Best Publisher-Led Ad Campaign

  • Refinery29 Australia, PEDSTRIAN.TV – Pedestrian Group with Google, PHD, Essence and Nine for Google Pixel
  • Refinery29 Australia, PEDSTRIAN.TV – Pedestrian group for cash by Afterpay
  • The Balvenie – The Many Faceted Man

Best Sustainable Initiative for Diversity, Equality and Inclusion

  • are media
  • New South Wales Department of Education
  • Refinery29 Australia – Pedestrian Group

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