Nickelodeon’s Motu Patlu Celebrates a Decade of Unwavering Love and Leadership
14e October 2022; Mumbai, India: Engaging young viewers with indigenous stories and lovable characters, India’s leading children’s entertainment channel, Nickelodeon continued to be Post no. 1 in the children’s category for eight consecutive years. India’s biggest cartoon icon – Motu Patlu has played a huge role in this achievement. The adorable and beloved duo are now celebrating 10 years of their fantastic journey to becoming the ultimate global icons. From his birth as a character in the children’s magazine Lotpot to his birth on television to being the very first Indian animated character duo to have their statues at Madame Tussauds, Delhi, Motu Patlu’s meteoric journey has been unparalleled. The eternal bond with young viewers that now extends to OTT, consumer products, gaming and beyond is filled with milestones at every step. Brought back to life by Nickelodeon with Cosmos Maya, the legendary Motu Patlu today reaches over 289 million viewers in 7 languages across India. Here’s a recap of the most memorable and winning moments from India’s favorite Nicktoon’s #10tastic trip.
Victory with the audience
With an early realization of being the highest rated slot on Nick, Motu Patlu began its success story during launch week itself in 2012 and since then has continued to stay on top and relevant a decade later, giving the category some much-needed momentum. A testimony to NickelodeonMotu Patlu’s demanding DNA, Motu Patlu’s exponential growth is visible through its current leadership position on the channel, contributing 45 percent to Nick’s total scores and listed among the top 5 shows in the category week after week.
Growing global fandom
With digital distribution, the love for Motu Patlu has crossed national borders as they continue to entertain their young viewers across continents in different languages. With a screen-independent approach, Motu Patlu has delivered and entertained young viewers with over 1000 stories across 560 episodes, 25 movies and over 20 games on iOS and Android, further increasing its fandom across the globe. In 2018, Google Trends declared Motu Patlu as the most searched Indian TV show in the world, making it one of the biggest milestones for the dynamic duo.
Building advertiser confidence
Motu Patlu’s strong values, fandom and rankings paved the way for integrations beyond FCT through product licensing, branded films, product placements in content, adding significant reinforcement to brand for advertisers in India. The popularity of Motu Patlu has led to sponsorship from prominent advertisers including Colgate, Casio, Parle Products, Pratap Snacks, Perfetti Van Melle, ITC, Dabur among others.
Speaking on the fantastic decade of Motu Patlu, Nina Elavia Jaipuria, Director, Hindi Mass Entertainment & Kids TV Network, Viacom18said, “Nickelodeon was truly revolutionary in changing the face of children’s entertainment in India. Ten years ago, the Indian children’s entertainment category needed indigenous characters and stories and Nickelodeon, with the launch of Motu Patlu, successfully paved the way. With Motu Patlu, we’ve built not just lovable characters, but an iconic brand that has become a category changer among all stakeholders – children, parents and our advertisers. We are grateful to our patrons and delighted to complete 10 very successful years and look forward to the next 10 with enthusiasm and zeal.
Capturing young hearts and minds with its decade-old “Motu Patlu” intellectual property, Anu Sikka, creation, content and research, Kids TV Network, Viacom18, said “Ten years ago, when we decided to bring Motu Patlu to life on television, it was a leap of faith. Not only did we introduce the kids to our first local native IP, but we also introduced the kids to two adult but lovable characters in a world dominated by international kiddie toons. Besides being an exemplary piece of great storytelling, it’s the affability and relatable camaraderie that made the duo a hit on the track. From being launched as our local IP to becoming global icons today, the breadth and depth of Motu Patlu’s stories and huge fandom make it the most successful and largest children’s IP in the country. The success of Motu Patlu demonstrates our deep understanding of children’s content and inspires us to continue to exploit white spaces, launch new IPs and captivate children with great stories and characters for India. We are extremely grateful to Lotpot and Cosmos Maya for being part of this legendary success story.
“Motu Patlu have become icons that have carved out a place for themselves in Indian local toon history and we are thrilled to be part of this journey. We are very happy to have been able to bring to life characters that are an integral part of a child’s childhood. We are delighted to have collaborated with Nickelodeon on this journey which was truly visionary and paved avenues of growth for the animation industry in India. said Ketan Mehta, Founder and Managing Director, Cosmos Maya.
10 fantastic promo plans
Motu Patlu 10th Anniversary Celebration, Nickelodeon is going all out with a full marketing blitz that will include on-air, ground and digital promotions across the Nickelodeon franchise, as well as robust activation with mom networks and influencers. Additionally, top kids influencers and new age content platforms are engaged with reels, stories, and posts. Boosting interactivity, the children’s franchise launched a dance challenge, giving viewers a chance to be featured on Nickelodeonthe social media pages of. Additionally, leveraging the strength of its network, network brands will join in the celebration by engaging in a fun banter on Twitter and other social media to share some of the best Motu Patlu moments!
Toon Motu Patlu icons over the past decade have provided unprecedented engagement and happiness to children. The next decade will see them innovate, set new benchmarks and create many more winning moments.