Modern luxury media merges content and commerce with new fashion rental service

luxury media Modern luxury media launched a new clothing rental service curated by the editors of Modern Luxury and powered by rental and logistics company CaaStle.

The Modern Luxury Media ecosystem 85+ marks through 22 markets includes The Hampton Magazine, Ocean Drive and Aspen magazinereaching more than 16 million readers. New ModLux.Rent offers members unlimited access to the latest styles of the season from luxury brands for a monthly fee of $125. Members will also have the option to purchase the items at a discount.

Modern Luxury editors will select leading and emerging brands to curate the platform’s offerings, with new styles and brands added weekly. ModLux.Rent members can receive up to Three items at a time and keep them as long as they want. When they’re ready to try something new, they can swap styles for three new ones with unlimited exchanges and returns, free priority shipping, and free laundry services. All backend operations will be fully managed by CaaStle through its “apparel-as-a-service” rental ecosystem, including reverse logistics and apparel servicing.

“The launch of ModLux.Rent aligns with our growth strategy as it positions us to capitalize on the rise of content platforms to commerce,” said Michael Dickey, CEO of Modern Luxury Media, in a statement. “Leveraging both of our traditional properties through our newly acquired influencer network Glocally, ModLux.Rent continues to build our ability to authentically engage with hyperlocal communities of luxury consumers across all screens and platforms.”

Modern Luxury’s entry into fashion rental comes at a time when other more established players in the industry are struggling to make the model work, including Rent the track, which continues to face declining subscriptions after a disappointing IPO last year. Fashion subscription service stitch correction also continues to experience declines in activity. However, Modern Luxury’s focus on the more elite segments of US consumers could be its advantage, with the ultra-rich still showing demand for luxury goods despite tough economic conditions.

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