Little Piece of My Heart brings the 70s to Colorado

For anyone who feels like they were born in the wrong decade, “Little piece of my heart” is a haven of peace. But its start was not only a passion project, it was a new meaning for the owner by Stephanie O’Rourke life.

Rock n’ roll was a part of O’Rourke’s life from an early age, stemming from his parents’ love of the genre. In high school, she inherited an extensive record collection from her uncle, which led her to listen to classic rock icons like Led Zeppelin and Bob Dylan. The store was inspired by his favorite artist, Janis Joplin, specifically the song “Little Piece of My Heart”.

“I’ve always been super inspired by the psychedelic era of the 60s and 70s,” O’Rourke said. “It was just ingrained in me.”

From 2016, O’Rourke sold vintage clothes online using platforms like eBay, but she quietly dreamed of opening a boutique in the back of her mind. After having her second child in 2017, she had planned to be a stay-at-home mom but quickly felt lost. Not only did she feel like she wasn’t where she was supposed to be, but she didn’t feel like the mother she was supposed to be. This led her to search for properties to rent in Loveland. Slowly things started to fall into place for his first store.

“It was the craziest thing I’ve ever done,” O’Rourke said. “It was like the universe was throwing signs at me like go ahead, you’re supposed to do this now. So I did.

O’Rourke juggled two huge responsibilities: being a mother to a new business and having a baby. She took her five-month-old son with her to the store every day for the first year in business. Despite the challenges, her motivation never wavered. When it came to opening new stores, O’Rourke took advantage of COVID to find prime locations for bargains.

“I knew in my heart things would eventually get better, so I didn’t really get discouraged,” O’Rourke said.

Each store across the state is like “their own little world,” according to O’Rourke. With four unique Colorado locations in Rock, Golden, Fort Collins and denver, they come with all kinds of buyers. While its original store in Loveland closed in early 2022, the other four stores are thriving in their communities.

As the brand expands across the state and into inventory, modern pieces take priority, but stores stay true to their roots with a few vintage sections remaining. All vintage clothing comes from O’Rourke herself, and many accessories come from local artisans in Colorado. This season, shoppers can expect to find unique pieces for their closets. Chunky heels, mushroom accessories, shoulder bags and bright, eye-catching colors are all the rage in the store now.

The latest from the store also includes a preview of their fall styles, which bring more neutral tones, mostly brown, and warmer pieces to your wardrobe. Different styles of jeans will be hitting stores soon, such as high-waisted dad jeans to go well with their fall color palette.

All photographs by Lexi Riga.

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