Kenya leads Africa in YouTube content creation

By HILLARY KIMUYU

Kenya is among the top African countries in content creation on YouTube with over 400 channels each with 100,000 subscribers.

The number of channels earning more than Ksh 1 million ($8,783.49) per month also increased by 60%.

Nigeria and South Africa have 300 channels each with 100,000 subscribers far behind Kenya, which continues to attract a wide variety of content ranging from cooking, classroom, music, travel, sports , among others.

Announcing the statistics at this year’s virtual YouTube Annual Roundtable meeting, YouTube Africa Managing Director, Mr. Alex Okosi, said the growth of content creation in Kenya has also grown at the pace the higher year-on-year, at 70%.

Speaking when he unveiled a new team to lead the YouTube content creation campaign, Mr Okosi said several initiatives had been launched to help creators in Kenya improve the quality of content uploaded to YouTube, thereby improving the reach of creators and their earning potential.

According to Mr Okosi, Citizen TV, Churchill TV, KTN News, NTV Kenya, K24 TV and R&B singer-songwriter Otile Brown each have over a million subscribers, with a channel boasting of having reached over a billion views.

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Statistics released this week show that Kenya leads Africa in content consumption with a measly 45% of Kenyan content consumed by global audiences.

In Nigeria, which has 300 channels with over 100,000 subscribers, each has up to 75% of its content consumed by global audiences, while South Africa’s content attracts 65% of viewers worldwide.

“Africa has an amazing culture and great storytellers who use YouTube to showcase Africa’s diversity. We are committed to enabling these creators to express their stories and provide access to the rest of the world using YouTube, which in the long run also leads us to success,” he said.

More than 70% of watch time happens on mobile devices, while YouTube watch time on mobile devices averages more than 60 minutes per day.

Viewing time on YouTube and on television screens alone now exceeds 250 million hours per day.

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