Keeping campuses safe with video content analytics

VCA fills in the gaps where humans have blind spots and can facilitate faster and more accurate video footage analysis than manual inspection.

Educational institutions from K-12 through graduate school are increasingly taking a more proactive approach to safety and security. A key technology that makes the difference is video content analysis (VCA), which enables schools to make their security footage searchable, actionable and quantifiable.

VCA fills in the gaps where humans have blind spots and can facilitate faster and more accurate video footage analysis than manual inspection. Not only can the technology identify and classify all objects in the frame, including people, vehicles, and other items of interest, but it can also classify and index objects efficiently, allowing campus security officers to filter video content based on these and other criteria. such as color of clothing, gender, speed and direction of walking. It then aggregates this data, so it can be displayed and easily interpreted through graphs, heatmaps, and histograms.

By harnessing video intelligence, VCA can enable operators to ensure campus security and make sure it works efficiently. It enables campuses of all sizes to leverage their video data to understand and analyze onsite incidents and traffic patterns. By unleashing the power of video, schools can optimize emergency response and investigation and improve campus safety performance by:

  • Acceleration of investigations: Enable security managers to quickly and efficiently review video to understand threats and investigate incidents.
  • Provide situational awareness: Provide context on the overall situation and enable proactive response to emergencies through real-time alerts.
  • Drive operational intelligence: Facilitating operational efficiency for school and campus businesses with access to actionable insights based on video metadata.

These features allow schools to use VCA for multiple use cases, including:

  • Traffic flow and logistics: VCA can provide important information about pedestrian traffic patterns, both within and between campus buildings. Schools can use this data to facilitate smooth operation, reduce clutter on stairs and elevators, and minimize the number of students walking on streets instead of sidewalks and safe pathways.
  • Event planning: Planning large-scale campus events can be extremely challenging and stressful, which is why leadership teams are increasingly using the comprehensive data from VCA software to guide their actions and decision-making. Situational awareness of pedestrian and vehicular traffic, overcrowding, and building occupancy increases the efficiency of service, maintenance, and operations personnel. Planners can proactively prepare for expected traffic volumes by increasing signage, parking and staffing, ensuring all events are streamlined and safe for attendees.
  • Public health and COVID-19: Unfortunately, the pandemic will be part of our reality at least for the immediate future. Campuses can use VCA’s people counting capabilities to alert staff when room and building capacity limits are exceeded. VCA can also identify when people are violating mask mandates and putting other students at risk.
  • General campus security: VCA can improve campus security by detecting intrusions and suspicious behavior. The system can be configured to detect and notify campus staff if lights are turned on during irregular hours – an event that may require further inspection to validate that there is no risk to residents or property of the campus. campus. Likewise, if students or visitors linger unusually long in a certain area, indicating possible suspicious behavior or even a medical emergency, the system can send an alert to security personnel so they can assess the situation.
  • Criminality: No campus is safe from larceny and other petty crimes. From pickpocketing and bike theft to graffiti, vandalism and even fights, VCA technology can help security personnel investigate and resolve cases quickly.

A leading university uses VCA on a 3,000-camera CCTV installation to secure the school’s 2,000-acre campus, which includes more than 900 buildings and serves 65,000 students daily. Shortly after the implementation of the VCA, the school began to experience a plague of thefts, so campus security and local law enforcement soon became heavily involved in the investigations. Through the use of VCA, they were able to significantly reduce security video review time and solve crimes quickly. Law enforcement praised the high-tech system, saying “what would normally take several days can be investigated in an hour or two.”

VCA can help students and parents feel safer

When choosing an educational institution, most students and parents are as concerned about safety as they are about the reputation of the school, the courses offered, location, cost, and other considerations. By implementing VCA security, schools enhance the safety of their students and faculty by helping campus security not only address issues that occur on campus, but also prevent them from occurring.


Stephanie Weagle is CMO of BriefCam.

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