Jonathan Creek on Creating Real, Relevant, Relevant Content and Becoming Your Patch Hero

Every day the real estate industry creates countless hours of video content on social media, but why do some videos go viral and others don’t?

Jonathan Creek of Virable says there’s a science to creating videos that people interact with and share, and if you crack the code, it can take your profile to a whole new level. This science is inspired by Hollywood where movies can hold attention for hours on end, but on social media it’s not about special effects, polished performances and complicated post-production.

Instead, Jonathan says it all starts with great storytelling that connects and evokes emotion in your audience, then keeps them hooked and invested in the outcome.

Jonathan Creek is a sought-after speaker and former investigative journalist who has spent years researching viral videos and telling stories. Today, he runs Virable, where he helps businesses and individuals attract disproportionate attention online.

Some key highlights from this episode, hosted by Elite Agent’s Cassandra Charlesworth

  • 6.15 – The Ingredients of Good Storytelling and How You Can Apply It to Short, Crisp Social Media Videos
  • 8.07 – Why Attention Span Doesn’t Really Shrink and How Great Content Can Engage Your Audience
  • 10.51 – Where should agents start when it comes to creating great content, and why it’s easier than you think
  • 15.01 – Why Social Media Isn’t Smooth Production and Impeccable Presentation, But Rather Involves a Hum to Human Connection
  • 5:55 p.m. – How to deliver content that delivers value to the audience and grabs their attention
  • 20.52 – The Biggest Video Mistake Real Estate Agents Make and How to Be Real, Relevant and Relevant
  • 25.20 – Why you’re likely to deploy your real estate videos on social media at the wrong time in the sales funnel
  • 33.11 – Why Every Great Story Needs A Hook, What It Is And How You Can Make One

Links mentioned:

For detailed notes and additional resources for this podcast, and more resources from Elite Agent, visit

For detailed notes and additional resources for this podcast, and more resources from Elite Agent, visit

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