HBO Max signs deal on Cathay Pacific IFE content
The Warner Bros / HBO booth team at APEX Expo celebrates Cathay Pacific’s selection from the HBO Max branded channel. The Hong Kong-based carrier will launch the HBO Max brand from January 1, 2022, making it the first airline in Asia-Pacific to introduce HBO Max Originals into its seatback IFE experience.
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HBO Max will deliver over 200 hours of IFE content to the airline in the first three months alone. The HBO Max library includes award-winning content such as the first three seasons of Succession, as well as The white lotus, defeat and Easttown mare, as well as original series such as Friends: Reunion, Hacks, Gossip Girl (2021) and The stewardess, as well as all-time classics, including Sex and the City, Les Sopranos, The Wire, Game of Thrones, Band of Brothers and much more.
Cathay Pacific already has the largest library of in-flight movies and TV series in Asia-Pacific, with every seat on every plane equipped with a seat-back entertainment system. Other recent IFE investments by the airline include 4K content and pairing Bluetooth headphones, which launched on its Airbus A321neo fleet earlier this year.
Vivian Lo, General Manager of Customer Experience and Design for Cathay Pacific, said: “Being the first in Asia to launch the HBO Max brand, not just on board flights but anywhere, is exceptional. It’s a great example of an airline and streaming service working together to deliver an unprecedented entertainment experience for passengers and we hope our customers find their next new show worthy of a frenzy on Cathay Pacific. During the pandemic, we worked hard to take our entertainment offering to new heights ready for returning passengers. “
The HBO Max partnership also includes the Warner Bros. movie library, with new releases such as Space Jam, Suicide Squad, and Dune. Overall, over the next year, the airline plans to add more than 300 hours of HBO Max content, adding to the wide range of movies, TV shows, music, podcasts, live news, digital magazines and games currently available. See HERE for the current IFE range.