Growing demand for age ratings on online content, says new BBFC report
Demand for official age ratings for online content has seen a steady increase over the past year, according to an annual report from the British Board of Film Classification (BBFC).
The organization said 91% of parents and 95% of teenagers wanted to see the same age ratings applied in cinemas and on DVDs.
In 2021, the BBFC ranked 5,431 video submissions; 1,891 online submissions; 659 cinema films; and 104 music videos, the report says.
By the end of 2021, 27 video on demand (VOD) platforms were licensed to display BBFC age ratings in the UK based on voluntary best practice.
Through these industry partnerships, the BBFC provided age ratings for more than 17,673 VOD content, which equates to 811,178 minutes.
Streaming services and platforms working with the BBFC include Netflix, Prime Video, Apple TV+, YouTube Movies and Rakuten TV, among others.
The report also highlights the long-term agreement between the BBFC and Netflix, which means that BBFC age ratings will continue to appear on all Netflix content for years to come.
David Austin, BBFC Chief Executive, said: “After another difficult start to the year with Covid-19 restrictions, I am proud of all we have achieved in 2021 to help parents and families choose well. the contents.
“Alongside the broader recovery of the movie industry, it has been particularly encouraging to see a significant increase in our online trust age ratings.
“Our research shows that UK families want to see the same ratings they recognize in their local cinema when watching movies and TV shows online, so it’s reassuring that the platforms are working with us to ensure that this demand be satisfied.
“Now in our 110th year, we continue to deliver more of our trusted and well-understood age ratings from cinemas to streaming platforms across the UK to help families choose content that’s right for them.”