GM Steps Up Electric Vehicle Awareness with EV Live

An EV specialist takes a video call on a mobile device in GM’s EV Live studio, sharing video from the Ultium platform. // Courtesy of GM

General Motors Co. in Detroit today launched EV Live, an immersive, virtual and free service that allows attendees to interact one-on-one with electric vehicle specialists and learn more about electric vehicles .

Live EV website, anyone can schedule a free live tour with an EV specialist or start an on-demand live tour, based on availability. Live tours will initially be offered in an individual format, while group tours will be available later this year. The site will also offer pre-recorded sessions in the future.

During the live tours, an EV specialist will answer attendee questions directly via voice or text chat, making each session a fully personalized experience. EV specialists have two-way audio equipment and one-way live video. Participants can hear and see the EV specialist, while the EV specialist can hear, but not see, the participant.

“Combating common misconceptions about electric vehicles will accelerate the widespread adoption of electric vehicles,” said Hoss Hassani, vice president of electric vehicle ecosystem at GM. “We saw the need for accessible, credible and engaging sources of information to enable consumers to adopt electric vehicles and appreciate their many benefits. With EV Live, we make it easy to learn about the EV experience. Whether you’re curious or skeptical, experienced owner or new to electric vehicles, the experts at EV Live are here to help.

Overall, electric vehicle sales were held back by too few charging stations, long charging times, range anxiety, sourcing key battery materials from children, rising vehicle costs, recycling challenges, high battery replacement costs, power grid reliability, etc.

EV Live will help prepare GM dealers, employees, fleet and commercial customers, utilities and third-party collaborators for the all-electric future.

GM Electric Vehicle Specialists are available to connect (every hour Eastern):

  • Monday to Thursday, 9 a.m. to midnight
  • Friday, 9am-9pm
  • Saturday-Sunday, 11 a.m.-7 p.m.

“EV Live allows us to meet people where they are and have a real conversation about electrification,” Hassani says. “We sell the EV experience, rather than specific EVs.”

EV Live is the latest piece of GM’s efforts to accelerate EV adoption and expand its EV ecosystem. In addition to its educational efforts through EV Live, the company markets a portfolio of commercial and consumer electric vehicles, including the BrightDrop Zevo 600 and Zevo 400 electric delivery vans, Cadillac LYRIQ, Cadillac CELESTIQ, GMC HUMMER EV Pickup and SUV, GMC Sierra EV, Chevrolet Silverado EV, Chevrolet Blazer EV and Chevrolet Equinox EV. GM also offers the Chevrolet Bolt EUV and Bolt EV.

GM is also investing $750 million in charging infrastructure through its Ultium Charge 360 ​​ecosystem. The company is collaborating with Pilot Co. on a nationwide DC fast-charging network and working with EVgo to install 3,250 additional fast chargers in US cities. by 2025. These efforts are complemented by GM’s Community Dealer Charging Program, which is expected to add up to 40,000 Level 2 chargers in local communities across the United States and Canada.

“GM wants to be the company that puts everyone in an electric vehicle, and we understand that vehicles are only part of the equation. We also need an accessible, frictionless EV infrastructure and compelling education to make our all-electric future a reality,” says Hassani. “With EV Live, we’re giving everyone the ability to confidently navigate the world of electric vehicles.”

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