Genesis Announces Partnerships with Vogue to Bring New York Fashion Week Content to Online Consumers
Genesis announced a series of partnerships at an exclusive, invitation-only event held at Genesis House, the brand’s quintessentially Korean oasis in the heart of New York City. The event was a celebration of the design and craftsmanship of the brand’s new flagship sedan, the 2023 G90, which began deliveries to customers the same day. The first-ever 2023 G90 U.S. customer took delivery of their vehicle at the event and was presented with the keys by Genesis Motor North America Chief Operating Officer Claudia Marquez and Michael Ianelli, President of Genesis of Brooklyn.
“We are excited to begin delivering our new flagship G90 sedan to customers in the United States,” Marquez said. “This event celebrates the bold designs of Genesis and our uncompromising commitment to providing the latest technology coupled with a seamless buying and ownership experience for our customers.”
With the 2023 G90, Genesis aims to disrupt the luxury sedan market with a bold new campaign to introduce the brand to customers. The campaign theme is “Make Your Mark” and aims to target luxury disruptors. These people appreciate good things in their own way, set their own trends and leave their mark on the world. The campaign will emphasize fashion and design as points of passion for the brand and its customers.
“Tonight is a recognition of those who make their mark in the world, blaze new trails and set new trends through their passion and vision,” said Wendy Orthman, executive director of marketing, Genesis Motor America. . “Tonight we celebrate the inspirations and intersections of our passion for mobility design with the worlds of fashion.”
Genesis kicked off the campaign with a full-page takeover of its US Instagram page, featuring the G90 2023 and campaign visuals. The brand also announced a partnership with Vogue, one of the world’s leading voices in fashion and a major trendsetter. Genesis will be featured in the highly anticipated September and October editions of the magazine with prominent ad placements, in addition to various digital, social media and podcast sponsorships.
Additionally, Genesis announced a partnership with MONSE, a New York-based fashion brand founded in 2015 by Laura Kim and Fernando Garcia. It’s a line for modern women looking to stand out from the crowd. MONSE and Genesis will partner to highlight unique perspectives on design through multiple collaborations. Genesis will continue to provide additional details on the partnership over the coming months.
Deliveries to US customers of the G90 2023 begin today. Customers can visit genesis.com or their local Genesis retailer for more information.
Genesis announces partnerships with Vogue to bring New York Fashion Week content to consumers onlinehttps://t.co/d1Te7Z3mPb pic.twitter.com/BILINoMAij
— Luxenburg Magazine (@LuxenburgMag) August 15, 2022