Empire Media Group, Inc. Uses Nordot Technology to Improve Its Digital Content Syndication Strategy
Leading Syndication Solutions Technology Provider Empowers World’s Fastest Knowledge-Based Media Company to Earn Quickly by Syndicating Across Multiple Channels While Utilizing EMG’s Own Advertising Demand
NEW YORK, March 14, 2022 (GLOBE NEWSWIRE) — Nordot USA, Inc., a leading provider of content syndication, procurement, delivery and monetization solutions for publishers worldwide, today announced he has become an official syndication provider for Empire Media Group (EMG), a media giant that owns and operates more than a dozen brands, including RadarOnline.com and OKmagazine.com. With Nordot, EMG can add a number of websites and licensees around the world who are looking for bigger news selections in the entertainment category, creating a boost to their syndication/licensing revenue with almost no effort. .
Through collaboration with Nordot, content from EMG, popular brands such as Radar Online, OK! Magazine and Knewz are distributed to several publishers who are currently connecting to the Nordot platform to source content. Nordot’s extensive and customizable distribution network gives EMG a significant boost, enabling instant syndication as well as monetization that leverages EMG’s own advertising demand, growing inventory beyond their own properties. Syndication has always been driven by fixed fees, but Nordot offers a revolutionary option for publishers who want to retain control over monetization even through an ad-based model.
EMG’s suite of brands makes it one of the world’s largest and most diverse modern media conglomerates, with global market share in entertainment, fashion and beauty, luxury, travel and specialized consumption.
“Nordot gives us quick and efficient access to distribution channels,” said Melissa Cronin, President and COO of EMG. “In this partnership, we have an unparalleled resource to expand content reach with associated advertising revenue, and we see this model as integral to the future of media operations.”
Nordot’s customers include major news brands such as Reuters, AFP, TheStreet, Sports Illustrated and others, which deploy a diverse range of products developed by Nordot.
“Nordot is a catalyst for EMG’s syndication of entertainment and celebrity news; we enable their content and monetization to reach and operate beyond their media properties, essentially opening up their inventory to an unlimited horizon,” said Aya Uryu, Chief Operating Officer of Nordot USA. “The incentives are really aligned for both companies; we enable EMG to deliver more content and ads at scale, and they prove that our model is a great option for publishers as we continue to grow in the US market.
About Empire Media Group
Empire Media Group, Inc. (EMG) is the new media landscape, where bold, authoritative content meets innovative delivery for passionate audiences. An award-winning, global, next-generation multi-platform multimedia company, EMG comprises a powerful portfolio of assets that serve highly engaged audiences through a rich assemblage of content delivery mechanisms: magazines, live events and digital media at the video. , television, audio, book publishing, etc. EMG’s suite of 12 vaunted brands makes it one of the world’s largest and most diverse modern media conglomerates, with market share in entertainment, fashion and beauty, luxury, travel and specialized consumption. At EMG, we don’t just serve readers; we serve users. EMG’s divisions include television and film production company Mystify Studios, podcast studio Audology, literary publisher Harland & Wolff Publishing, marketing company Elevate Strategic, EMG Ventures, and nonprofit foundation, the Institute for Healthy Media Minds, which focuses on creating a positive mental health culture in journalism, media and public relations. With these six distinct business units united under a mandate of preeminent content quality and innovation, EMG is a 360-degree media company that is ready for the future – expanding the reach of storytelling to virtual reality. and augmented, programming, e-commerce, immersive events, branded content, innovative advertising solutions and much more.
Nordot is a leading provider of content syndication, supply, delivery, recirculation and monetization solutions for global publishers. The company’s delivery technology and open approach creates a platform that helps publishers generate more revenue and increase their content distribution globally. Nordot’s network includes over 2,000 publishers in over 71 countries and includes leading news outlets such as Reuters, dpa, AFP and others. Nordot serves both publishers trying to maximize the value of their existing content and publishers looking for both additional content and monetization. With offices in New York and Tokyo, Nordot is a fully remote and truly global team whose mission is to create better solutions for publishers in the digital age. For more information, please visit https://www.nordot.io/
EDITOR’S NOTE: If you would like a color photograph of Aya Uryu, COO of Nordot USA; Melissa Cronin, President and COO of EMG, screenshots from EMG posts or screenshots from the Nordot platform, please contact Chris Pfaff at [email protected] or at +1-201-218-0262