Director Saam Farahmand Expands Anonymous Content Representation in the US for Spots and Music Videos
Director Saam Farahmand, who signed with Anonymous Content in the UK last year, has broadened the geographic reach of this relationship. It is now also managed by the commercial and music video production and management company in the United States.
The Iranian-British director and videographer has created striking content with visceral edge ranging from commercials to music videos to interactive live exhibits for brands including Apple, Audi, Guinness, Coca-Cola, Absolut, Levis and Nike, and artists such as Mark Ronson, Rihanna, Mick Jagger, Janet Jackson, Ellie Goulding and the xx. His work has also appeared in exhibitions and festivals around the world and in publications such as President Barack Obama’s edition of wired magazine.
“I am part of a generation of storytellers who had to reconcile expression and survival. It took years to get to a place where I can share my stories and those of others without fear,” Farahmand said. “Anonymous Content is a collective of people who want to nurture these stories in development, execution and how they continue to live in the world. Anonymous Content teams produce at the highest level because of their respect for the process, result and soul of a project.
His latest project, God Party, Farahmand’s first solo exhibition in the United States, recently premiered at A Hug From The Art World in New York. God Party is a series of looping films merging into a “mega-loop,” with each new segment seamlessly joining the last. After waiting more than a decade for technology to catch up to the scale of his business, Farahmand is now able to share his vision as a high-resolution LED wall installation, which begs the question: when all human experience primary and the raw human nuance have been appropriation and audiovisual formatting, where then do we find the raw, or the primary?
Farahmand’s other selected exhibition story includes: Drama at Asia House, London (2018); VideoPortraits, Palais de Tokyo, Paris (2009); Ghost, Palazzo Pitti, Florence (2009); Part of the Weekend Never Dies, Royal Festival Hall, London (2008); The Paradiso Effect, Hayward Gallery, London (2008); and The Paradiso Effect, ICA London (2005).
Farahmand’s first feature documentary, Part of the weekend never dieswas hailed for bringing together raw, truthful portraits of a dance subculture with innovative and highly crafted cinematic techniques.
His belief is that unprivileged creators should be given the opportunity to tell stories with the same cinematic power as anyone else, especially in the commercial realm. This democratization of “advanced technical cinema” is something he brings to the next generation of British filmmakers from immigrant families in the form of paid apprenticeships and free courses. Prior to signing on with Anonymous Content for US representation, Farahmand had been handled by DIVISION7 for commercials and music videos.