Detroit Pistons partners with Verb Technology for interactive sales content
Verb Technology Co. Inc., an American Fork, Utah-based interactive video-based sales enablement application company, announced that it has entered into a multi-year partnership with the Detroit Pistons to deploy its suite of solutions to drive ticket and merchandise sales by engaging with fans through interactive and shoppable digital content.
“Post-pandemic, it has become clear that our fans and consumers want additional touchpoints to interact with the Pistons and it is equally important for the Pistons to successfully leverage our content creation capability to deliver elevated digital experiences to our fans,” says Adam Falkson, vice president of business intelligence for the Detroit Pistons.
“Verb’s technology will allow us to leverage our digital assets and content strategies to increase ticket and merchandise sales, and to effectively meet the desires of our fans.” Whether it’s live streamed or pre-recorded content, this interactive capability will be a significant enhancement to our new digital strategy.
Verb’s software features autosampling, which automatically sends samples into the application; interactive video, aimed at converting customers using interactive videos with clickable action links; verbLEARN, designed to increase education and retention with an integrated mobile learning management system; contact management to easily manage and track the progress of prospects; and more.
“The Detroit Pistons are an iconic brand with a legendary team history, and we couldn’t be happier to have the Pistons using our technology,” said Rory J. Cutaia, CEO of Verb. “The incredible growth of our new sports entertainment vertical provides great exposure to Verb’s underlying technology.
“The sports entertainment industry is expected to grow to nearly $600 billion by 2025 and our participation in this industry growth will position Verb to be a significant player in driving innovation as teams , leagues and retailers/manufacturers are looking to capitalize on the convergence of entertainment and shopper power.We are delighted to be working with the Pistons and look forward to expanding our presence in the sports entertainment industry, both at both nationally and internationally.