Denim Drive returns from November 8 to December 31

RENO, Nevada – The Reno Rodeo Foundation’s annual Denim Drive returns November 8 to December 31 for its 15th year of raising money and clothing donations in 14 counties in northern Nevada to support infants, children and teens abused and neglected who were rescued from unsanitary homes.

Fans have several ways to participate in Denim Drive. They can drop new clothes into a donation bin, they can purchase a pocket and “Donate a Dollar for Denim” at a participating facility, or they can donate cash through the Reno Rodeo Foundation website or by sending a SMS “Denim Drive” to 44321.

“The work we do each year on Denim Drive has become a crucial resource for children and teens in northern Nevada,” said Scott Peterson, president of the Reno Rodeo Foundation. “It’s more than just jeans or a new sweatshirt. These gifts provide a sense of well-being and comfort and send a deeper message that someone cares about these children as they begin their journey with foster care.

Over 120 locations will host donation bins to collect new jeans, socks, shirts and underwear. An interactive map with all donation locations can be found on the Reno Rodeo Foundation website at

Donors can also contribute to Denim Drive by purchasing a “Dollar for Denim” from Famous Dave’s, Huntley Motor World, ITS Logistics, Manpower Temporary Services, Plumas Bank, Plumbers Union Local 350, Papa Murphy’s and all Nevada State Bank, T -Mobile, Sierra Car Wash locations in northern Nevada.

“Monetary donations have a huge impact as they allow us to purchase clothes and supplies that meet immediate needs,” said Clara Andriola, Executive Director. “One hundred percent of every dollar donated is used to purchase new clothes and items throughout the year that meet the needs of each child. Some of these children are just starting their journey with foster care or attending family court proceedings in northern Nevada. These funds help us provide round-the-clock support and tailor each donation to ensure it is the right fit for each child. “

Clothing and other items are distributed throughout the year by Reno Rodeo volunteers, in partnership with the Washoe County Human Services Agency and the Nevada State Department of Child and Family Services.

Many companies also support Denim Drive, including major sponsors Blue Sky Shutters & Shades, El Dorado Savings Bank, Famous Dave’s Barbeque Huntley Motor World, ITS Logistics, Manpower Temporary Services, Meadowood Mall, Nevada State Bank, Nevada Franchised Automobile Association, PacStates , Plumbers Local 350, Sierra Car Wash and T-Mobile.

For more information on Denim Drive or the Reno Rodeo Foundation, visit or call 775-322-9875.

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About the Reno Rodeo Foundation
The Reno Rodeo Foundation was incorporated in 1986 and is a nonprofit registered in Nevada 501 (c) 3. In addition to the annual Denim Drive which helps dress neglected and abused foster children 365 days a year, the organization offers scholarships to eligible northern Nevada high school graduates, including supporting the educating youth in foster care, funds a Reno Rodeo Wish for a child, provides funding to purchase new books to comfort the children of Denim Drive who are required to use family courts, and establishes community partnerships and serves as an anchor for major capital projects aimed at improving the lives of children. Like the Reno Rodeo Foundation on Facebook, follow us on Twitter, or for more information, please visit

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