Magazine content – NKY Zine http://nkyzine.com/ Tue, 11 Jan 2022 12:49:11 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://nkyzine.com/wp-content/uploads/2021/11/favicon-1-120x120.png Magazine content – NKY Zine http://nkyzine.com/ 32 32 Social and content manager – Pedestrian jobs https://nkyzine.com/social-and-content-manager-pedestrian-jobs/ Tue, 11 Jan 2022 02:45:53 +0000 https://nkyzine.com/social-and-content-manager-pedestrian-jobs/ Monster Children is looking for an experienced Digital Specialist to join their Sydney-based magazine and creative agency. With a strong background in digital strategy, social media and community management, you will be responsible for developing innovative digital content plans for our various clients, as well as strategically contributing to Monster Children’s own publishing platforms and […]]]>

Monster Children is looking for an experienced Digital Specialist to join their Sydney-based magazine and creative agency. With a strong background in digital strategy, social media and community management, you will be responsible for developing innovative digital content plans for our various clients, as well as strategically contributing to Monster Children’s own publishing platforms and implementing implements strategies to stimulate audience growth.

The role will require you to work throughout the life of each project, from strategy to creative development, production, content planning and scheduling, channel monitoring and post-campaign analysis. You will have an established network of creative contributors, be adept at using social media listening and planning tools, and have a solid vision of what works when it comes to digital content. Experience using a range of digital platforms is essential and a solid knowledge of the latest social media platforms is essential.


Essential:

– At least 5 years of experience in a similar role.
– Experience in creating successful, creative and integrated digital strategies.
– Experience leading content strategy, including creating editorial calendars, creating and curating unique content for brands or content platforms.
– Ability to shape digital creative development within larger creative endeavors.
– Ability to engage directly with management level clients, while actively seeking and delivering relevant digital opportunities for their business.
– Understanding of audience acquisition best practices specific to the publishing landscape.
– A passion for keeping up with the latest developments in social media – trends, platforms and strategies – and being proactive in providing actionable insights to the internal team.
– Strong knowledge of a range of digital platforms including WordPress, Shopify, Google Ad Manager, Adobe Creative Suite, Google Analytics, Active Campaign, Later, Dropbox.
– An established network of creative contributors, photographers and filmmakers, as well as connections within brands for young people.
– Ability to write in an editorial manner for various online media.
– Demonstrated experience managing a range of social media platforms including Facebook, Instagram, Twitter, Snapchat, Youtube, Vimeo, TikTok, Twitch and Discord.
– Experience in using social media analytics and monitoring tools to gain information, content and to guide future activities.
– Have a sense of design – comfortable with Adobe Creative Suite, in particular Photoshop and Indesign.
– Excellent presentation, communication and project management skills.
– Ability to analyze, manage and deliver paid campaigns on social media platforms through a channeled marketing approach.

Please send an email to jobs@monsterchildren.com with a copy of your CV by Friday January 28, 2022.


]]>
‘New World’ tests Expedition Mutators for better endgame content https://nkyzine.com/new-world-tests-expedition-mutators-for-better-endgame-content/ Fri, 07 Jan 2022 12:39:46 +0000 https://nkyzine.com/new-world-tests-expedition-mutators-for-better-endgame-content/ New world Soon will have Expedition Mutators that aim to turn endgame combat upside down and make things better. Newly available on the game’s Public Testing Realm (PTR), Expedition Mutators are just one of the new features tested. According to the development team blog post, the PTR servers are open now. One world is available […]]]>

New world Soon will have Expedition Mutators that aim to turn endgame combat upside down and make things better.

Newly available on the game’s Public Testing Realm (PTR), Expedition Mutators are just one of the new features tested. According to the development team blog post, the PTR servers are open now. One world is available for Central Europe and another for Eastern United States. Interested players must download a special preview client through Steam to access it.

Once the test period is over and the main New world the game is updated, the PTR world is closed and cleaned.

One of the key additions to try out here is the Shipping Mutators. Mutators “change familiar by increasing” normal “and” named “enemies found in Expeditions. This is because they change the way matches are played and what players need to do to win. By using them, the rewards are also better. New bespoke gear and resources can be found so that players get better increases in their power level.

New world. Credit: Amazon Games.

The system is designed to alternate mutations every week with 10 difficulty levels per expedition mutation. For this reason, players are encouraged to move up the ranks to achieve maximum difficulty.

It is important to pay attention to the equipment score recommended here, as it is directly taken into account in the scale of the enemy. The development team’s plan is that the higher difficulties will be “extremely difficult”. For this reason, all participating players will receive a starting charge of 600 Gear Score.

Every 48 hours, one of the following shipments will be transferred. These include Dynasty Shipyard, Garden of Genesis, and Lazarus Instrumentality.

Somewhere else, New world will also have a new resource – Umbral Shards. These allow players to take an item with an Equipment score of 600 up to an Equipment score of 625.

New world new enemy
New world. Credit: Amazon Game Studios.

Additionally, other balancing changes and updates have also been implemented with the blog post detailing them in more depth.

New world had a complicated launch with lots of updates implemented to make things better. Most recently, an update reset faction cooldowns to create a “level playing field.”

Last month, New world Game director Scot Lane blamed the exploits as being “very disruptive” to server development and balancing.

In other gaming news, Minecraft the builders have recreated Genshin Impactof the city of Mondstadt. It took 400 hours to complete it.

]]>
Integral Ad Science acquires the digital content classification society, Context https://nkyzine.com/integral-ad-science-acquires-the-digital-content-classification-society-context/ Tue, 04 Jan 2022 14:30:09 +0000 https://nkyzine.com/integral-ad-science-acquires-the-digital-content-classification-society-context/ Digital media quality assurance firm Integral Advertising Science (IAS), acquired The context, a Paris-based digital content classification society. Context’s AI-based technology provides classification of images and videos across various digital media, including social media platforms and Connected TV (CTV). The acquisition builds on IAS’s current media classification and contextual targeting capabilities. The IAS said the […]]]>

Digital media quality assurance firm Integral Advertising Science (IAS), acquired The context, a Paris-based digital content classification society. Context’s AI-based technology provides classification of images and videos across various digital media, including social media platforms and Connected TV (CTV). The acquisition builds on IAS’s current media classification and contextual targeting capabilities. The IAS said the integration of Context’s technology will allow its own marketing partners to identify branded content beyond standard frameworks and contextually target with granularity. In addition, the acquisition continues IAS ‘commitment to innovate on a global scale by adding teams of engineers, data scientists and data analysts located in France and Poland.

Since 2016, Context has served the video industry as the premier AI-based multimedia recognition and classification technology. Context’s technology will be integrated into IAS’s Context Control suite of contextual targeting and adequacy solutions.

“Marketers need sophisticated contextual targeting and avoidance solutions that offer precision and flexibility, especially as the industry moves towards a cookie-free world,” said Lisa Utzschneider, CEO of IAS. “The acquisition of Context builds on our existing capabilities and accelerates our product roadmap, particularly in video classification for social media and CTV applications. It also reinforces our vision of offering tailor-made solutions to our customers. I would like to welcome Jack Habra, CEO, and the awesome Context team to ICD.

]]>
OnlyFans creator arrested in Singapore for “obscene” content https://nkyzine.com/onlyfans-creator-arrested-in-singapore-for-obscene-content/ Fri, 31 Dec 2021 20:22:37 +0000 https://nkyzine.com/onlyfans-creator-arrested-in-singapore-for-obscene-content/ Like many others around the world, Titus Low, a Singaporean bisexual influencer, sells sexually explicit photos and videos of himself on OnlyFans, the popular subscription website, which boasts well over 100 million users. Singapore police arrested the 22-year-old for doing so on Wednesday, December 29. Police apparently first warned Low that he was violating Singapore’s […]]]>

Like many others around the world, Titus Low, a Singaporean bisexual influencer, sells sexually explicit photos and videos of himself on OnlyFans, the popular subscription website, which boasts well over 100 million users. Singapore police arrested the 22-year-old for doing so on Wednesday, December 29.

Police apparently first warned Low that he was violating Singapore’s Criminal Code and Code of Criminal Procedure in early October, according to a government press release, which specifies that the group then seized the account and served an order to refrain from accessing it. Police say Low then contacted OnlyFans administrators and had his password reset so he could continue posting, adding that he received a second warning in November.

Low has been charged with two offenses for electronically transmitting “obscene material” representing his “private parts” – and, under section 292 (1) (a) of the Singapore Penal Code, this could result in three months in prison, a fine, or both. He was also charged with failing to comply, which means he could face up to six months in jail and / or a $ 5,000 fine.

Representatives for OnlyFans and Low did not immediately respond to Rolling stonerequest for comments.

Low, who launched his OnlyFans account in April 2021, said in October that he was making “comfortable” five numbers per month on the website. It appears he was first visited by police just a day before he sat down for an interview with the mother ship. “A lot of people are trying to ‘watch’ me and delete my OnlyFans account,” he told the blog at the time, before claiming that other OnlyFans creators appeared “jealous of the fame. “and” salty the way [he] Pink.”

While his subscriber count is hidden on OnlyFans, Low has over 500,000 subscribers on TikTok. He has an additional 500,000 on Instagram and Twitter.

Low has yet to release an official statement on his arrest, but he told the insider he “would like to comment that [he has] was accused of posting nudity on a non-Singaporean website, OnlyFans, ”in an article on Friday, December 31. mainly myself and all of my subscribers are consensus adults. According to his lawyer, Low is in a “very compromised mental state”.

On Instagram, he recently pinned a story announcing his intention to take a break from social media “for a few days.” There he wrote, “I’ll cover the news about myself eventually, but for now, I just want to have a good year.”

]]>
Rebecca Ferguson: Dune is not science fiction | Partner content: arts, films and television https://nkyzine.com/rebecca-ferguson-dune-is-not-science-fiction-partner-content-arts-films-and-television/ Fri, 31 Dec 2021 12:00:00 +0000 https://nkyzine.com/rebecca-ferguson-dune-is-not-science-fiction-partner-content-arts-films-and-television/ Rebecca Ferguson does not consider “Dune” to be a science fiction film. The 38-year-old actress stars as Jessica in the long-awaited blockbuster, and she admitted that part of her appeal was that her “supernatural” elements always struck a chord with real-world events. She told the new issue of Radio Times magazine: “I didn’t see it […]]]>

Rebecca Ferguson does not consider “Dune” to be a science fiction film.

The 38-year-old actress stars as Jessica in the long-awaited blockbuster, and she admitted that part of her appeal was that her “supernatural” elements always struck a chord with real-world events.

She told the new issue of Radio Times magazine: “I didn’t see it as a sci-fi movie… I think that’s why I love it.

“I like the spice [a drug in the film] and supernatural entities – sandworms, superpowers – resonate with other things that we can compare to society today.

“For example, you can compare sandworms to certain political parties and programs, take them wherever you want.

“I think that’s what I fell in love with. It’s the character dramas, it’s the emotion inside. You have this scope, this scale, this set, the environment, the space. There is so much at stake.

Rebecca admitted filming the desert footage was difficult as they only had a limited window for filming due to the extreme heat of the day.

She said: “We could only film between 4 a.m. and 6 a.m. and between 7 p.m. and 8 p.m. in Abu Dhabi because it was almost 50 degrees in the desert.”

But their surroundings had a humiliating effect on the cast.

She added, “I think we all had this feeling of how small and insignificant we are in the grand scheme of things. You’re in a desert that’s going to kill you. You can’t fight this, you can’t. win against it, you can’t reinforce it, you just have to adapt to it.

“And as a human being, I love to adapt to things that I can’t control.”

If you would like to submit a letter to the editor, click here.

]]>
Lots of Canadian content displayed in February UFC cards https://nkyzine.com/lots-of-canadian-content-displayed-in-february-ufc-cards/ Wed, 29 Dec 2021 22:39:36 +0000 https://nkyzine.com/lots-of-canadian-content-displayed-in-february-ufc-cards/ Featherweight (middle) Hakeem Dawodu is one of four Canadians lined up for a UFC Fight Night card on February 5 in Las Vegas. Featherweight (middle) Hakeem Dawodu is one of four Canadians lined up for a UFC Fight Night card on February 5 in Las Vegas. Middleweight Marc-André (PowerBar) Barriault, flyweight Malcolm (X) Gordon and […]]]>

Featherweight (middle) Hakeem Dawodu is one of four Canadians lined up for a UFC Fight Night card on February 5 in Las Vegas.

Featherweight (middle) Hakeem Dawodu is one of four Canadians lined up for a UFC Fight Night card on February 5 in Las Vegas.

Middleweight Marc-André (PowerBar) Barriault, flyweight Malcolm (X) Gordon and bantamweight Alexis Davis will also feature on the undercard at the UFC Apex production facility. The main event features Jack (The Joker) Hermansson of Sweden, ranked No.6 among middleweight contenders, and No.7 Sean (Tarzan) Strickland.

Dawodu will face Michael (The Lone Wolf) Trizano while Barriault will face Chidi (Chidi Bang Bang) Njokuani and Gordon will meet Ukrainian Denys (Psycho) Bondar. Davis fights Julija Stoliarenko.

Also in February, Canadian bantamweight Chad (The Monster) Anheliger makes his UFC debut against Jesse (Sui Generis) Strader on February 19 while Canadian middleweight Misha Cirkunov meets Makhmud (Mach) Muradov of Uzbekistan on February 26 in separate Fight Night cards in Las Vegas.

Dawodu (12-2-1) just lost by unanimous decision to Russian Movsar Evloev in June, which ended a five-game winning streak. The 30-year-old from Calgary entered the fight 15th among contenders at 145 pounds, but has since dropped out of the standings.

Trizano (9-1-0) improved his UFC record to 3-1-0 with a decisive victory over Ludovit Klein in May.

Barriault (13-4-0 with a no contest) won two straight games after opening his UFC account with three straight losses and one without a contest. The 31-year-old, who fights in Quebec, won a unanimous decision in September against Dalcha Lungiambula, from the Democratic Republic of the Congo who fights from South Africa.

His no-contest began with a win over Poland’s Oskar Piechota in June 2020. But it turned into a no-contest after the Canadian tested positive for ostarine. Barriault blamed the positive test on the contaminated supplements, with the UFC confirming his claim. Although he could not find any evidence of intentional use, the United States Anti-Doping Agency imposed a six-month suspension.

Njokuani (20-7-0) is a Bellator veteran who made his way into the UFC with a TKO victory over Brazilian Mario Filipe de Souza in September in Dana White’s Contender series.

Gordon (13-5-0), a 31-year-old Calgary player now living in Toronto, ended a two-game losing streak with a decision victory over Brazilian Francisco (Sniper) Figueiredo in July.

Bondar (14-2-0) is leading an eight-game winning streak in his UFC debut.

Davis (20-11-0) just lost by decision in June against Sweden’s Pannie (Banzai) Kianzad. Davis, 37, from Port Colborne, Ont. who now lives in San Jose, has lost four of his last five fights and is 7-6-0 in the UFC.

Davis, whose career stalled for 19 months due to shoulder surgery, fought for the UFC 175 bantamweight title in July 2014, losing by knockout to (Rowdy) Ronda Rousey in 16 seconds. A veteran of Invicta and Strikeforce, she is 7-6-0 in the UFC.

Stoliarenko (9-5-2) has lost both of his UFC fights to date. The 28-year-old Lithuanian was last submitted by Julia (Raging Panda) Avila in June.

Anheliger, who trains in Calgary but lives in a suburb of Airdrie, won his UFC contract in September after winning a split decision over Muin Gafurov of Tajikistan in Dana White’s Contender series.

The judges scored 29-28, 28-29, 29-28 for the 34-year-old Canadian underdog.

“One hell of a fight and he’s a Canadian,” White said, announcing the 135-pounder would get a UFC contract.

Anheliger extended his winning streak to nine, dating back to May 2016.

Strader (5-2-0) lost his UFC debut last time, stopped in the first round by Montel (Quik) Jackson in March.

Cirkunov (15-7-0) went from middleweight to light heavy last time around, losing a split decision to Poland’s Krzysztof Jotko in October. The 34-year-old Torontonian won his first four fights in the UFC, but he’s been 2-5-0 since.

Muradov (25-7-0) was subdued by Gerald (GM3) Meerschaert in August after winning his first three fights in the UFC.

Follow @NeilMDavidson on Twitter

This report by The Canadian Press was first published on December 29, 2021

Neil Davidson, The Canadian Press

]]>
SPONSORED CONTENT: New Years Eve is the launch event for a stellar 2022 https://nkyzine.com/sponsored-content-new-years-eve-is-the-launch-event-for-a-stellar-2022/ Mon, 27 Dec 2021 18:13:56 +0000 https://nkyzine.com/sponsored-content-new-years-eve-is-the-launch-event-for-a-stellar-2022/ You know those outfits in the closet that are beautiful – pearls, sequins, lace and chiffon – but too chic to wear anywhere? Do you like to dress up but have nowhere to go? Oh but don’t we have music to your ears… You are invited to Casper because the Ford Wyoming Center will be […]]]>

You know those outfits in the closet that are beautiful – pearls, sequins, lace and chiffon – but too chic to wear anywhere? Do you like to dress up but have nowhere to go? Oh but don’t we have music to your ears

You are invited to Casper because the Ford Wyoming Center will be celebrating its 40th anniversary in 2022 and New Years Eve is the kick-off for a stellar new year!

The celebratory event is Friday December 31st. Doors open at 7:00 p.m. with the prime rib buffet dinner starting at 7:30 p.m.

Dress up or disguise yourself – wear your Wranglers or your bling – just be sure to put on your dancing boots and shoes! The first live local entertainment is Kaspen Haley who takes the stage at 8:30 p.m.

Bruce Knell and Eight Second Ride will start at 10pm to help everyone ring the bell for the New Year.

The evening’s activities will include dancing, a photo booth, various 40th anniversary exhibits, a balloon drop, a bullet drop and a midnight champagne toast.

In addition, the winner will be announced for the 2022 Grand Billet Competition during the evening. The winner of the Big Ticket competition, presented by the Ramkota Hotel, will receive 4 tickets and a reserved parking space for EACH event in 2022. Plus, take a free guided tour of the venue where you can go behind the scenes and see where the kids hang out. stars before going on stage!

Get your tickets today!

The New Years Eve buffet dinner includes:

  • House Salad with Vinaigrette
  • Assorted bread rolls and butter
  • Shrimp Cocktail with Cocktail Sauce
  • Carved prime rib with juice and horseradish
  • rice pilaf
  • Baked potatoes with sour cream and butter
  • Green beans with bacon and cranberries
  • Asparagus
  • Cheesecake and Raspberry Brulee White Chocolate
  • Coffee, water and iced tea

Evening activities will include:

  • Dancing to live music
  • Guided tours of the venue (take a look behind the scenes and see where the stars hang out before taking the stage)
  • A photo booth
  • Presentation of the winner of the Big Ticket Award 2022
  • Door prizes
  • 40th anniversary exhibitions (photos, posters and tickets)
  • Ball Drop at midnight
  • Balloon drop at midnight
  • Champagne toast at midnight

DRESS CODE

While there is no real official dress code for our party, we encourage attendees to pull out that fabulous outfit you have reserved for a special occasion.

Get tickets here!

]]>
Russia fines Google $ 100 million for “illegal” content https://nkyzine.com/russia-fines-google-100-million-for-illegal-content/ Fri, 24 Dec 2021 17:45:00 +0000 https://nkyzine.com/russia-fines-google-100-million-for-illegal-content/ Russia has fined US tech company Google a record fine for failing to remove “banned content”. A Russian court on Friday fined $ 100 million in response to Google’s alleged “systematic failure to remove banned content.” Although the financial penalty is the largest such fine ever imposed by a Russian court, it would have is […]]]>

Russia has fined US tech company Google a record fine for failing to remove “banned content”.

A Russian court on Friday fined $ 100 million in response to Google’s alleged “systematic failure to remove banned content.”

Although the financial penalty is the largest such fine ever imposed by a Russian court, it would have is barely 6.7% of the money Google made in Russia last year.

The court set the fine at $ 100 million after being told by Russian Internet regulator Roskomnadzor that Google’s annual revenues in Russia in 2020 exceeded 85 billion rubles (around $ 1.5 billion) . It’s the first time The Russian authorities calculated such a fine on the basis of the turnover of a technology company.

Friday’s court order isn’t the first time Russia has financially penalized Google for content. In 2018, the tech company was fined 500,000 rubles (around $ 6,800), mostly for failing to remove content in which opposition leader Alexei Navalny called for protests against the president. Russian Vladimir Putin.

the same offense fined Google 700,000 rubles and 1.5 million rubles in 2019 and 2020, respectively. Around the same time last year, a Russian court found Google guilty of repeatedly failing to remove search results “containing information banned in Russia” and fined the company. three million rubles (approximately $ 41,000).

Russian journalist Alexander Plushev speculated on social networks that Friday’s much larger fine “may indicate that the political decision to expel Western services from Russia has been taken.”

Speaking at a press conference Thursday, Putin did not rule out preventing a social network or internet company from operating in Russian cyberspace if they did not obey the country’s laws.

Google has ten days to appeal the sanction. The company’s press service noted he would decide whether to appeal after studying the court documents.

The fine follows legislation enacted by Putin in July that requires large social media companies operating in Russia to open an office in the country by January 1, 2022 and maintain a physical presence there. Failure to comply with the law could result in total restrictions or bans.

]]>
Sight Magazine – Online Content Moderation: Can AI Help Clean Up Social Media? https://nkyzine.com/sight-magazine-online-content-moderation-can-ai-help-clean-up-social-media/ Tue, 21 Dec 2021 05:30:04 +0000 https://nkyzine.com/sight-magazine-online-content-moderation-can-ai-help-clean-up-social-media/ December 21, 2021 UMBERTO BACCHI Thomson Reuters Foundation Two days after being sued by Rohingya refugees from Myanmar over allegations he failed to take action against hate speech, social media company Meta, formerly known as Facebook, announced a new artificial intelligence system to combat harmful content. Machine learning tools have increasingly become the go-to solution […]]]>

Thomson Reuters Foundation

Two days after being sued by Rohingya refugees from Myanmar over allegations he failed to take action against hate speech, social media company Meta, formerly known as Facebook, announced a new artificial intelligence system to combat harmful content.

Machine learning tools have increasingly become the go-to solution for tech companies to control their platforms, but questions have been raised about their accuracy and their potential threat to free speech.

The Facebook logo is displayed on a mobile phone in this photo illustration taken on December 2, 2019. PHOTO: Reuters / Johanna Geron / Illustration / file photo.

Here’s everything you need to know about AI and content moderation:

Why are social media companies criticized for moderating content?
The $ 150 billion Rohingya class action lawsuit filed this month came at the end of a tumultuous period for social media giants, who have come under fire for failing to effectively tackle hate speech online and growing polarization.

The complaint argues that calls for violence shared on Facebook contributed to real-world violence against the Rohingya community, which suffered a military crackdown in 2017 that the refugees said included mass killings and rapes. .

The lawsuit follows a series of incidents that have subjected social media giants to scrutiny over their practices, including the murder of 51 people in two mosques in Christchurch, New Zealand in 2019, which aired live by the attacker on Facebook.

Following the deadly Jan.6 assault on Capitol Hill, Meta CEO Mark Zuckerberg and his Google and Twitter counterparts appeared before the U.S. Congress in March to answer questions about extremism and disinformation on their services.



Why are businesses turning to AI?
Social media companies have long relied on human moderators and user reports to control their platforms. Meta, for example, said it has 15,000 content moderators reviewing material from its global users in more than 70 languages.

But the mammoth size of the task and the regulatory pressure to quickly remove harmful content has prompted companies to automate the process, said Eliska Pirkova, head of free speech at digital rights group Access Now.

There are “good reasons” to use AI for moderation of content, said Mitchell Gordon, doctor of computer science at Stanford University.

“Platforms rarely have enough human moderators to review all or even most of the content. And when it comes to problematic content, it’s often best for the well-being of everyone if no human ever has to. watch, “Gordon said in comments sent via email.

How does AI moderation work?
Like other machine learning tools, AI moderation systems learn to recognize different types of content after being trained on large data sets that have been previously categorized by humans.

Researchers who collect these datasets typically ask multiple people to review each piece of content, Gordon said.

“What they tend to do is take a majority vote and say, ‘Well, if most people say it’s toxic, we’re going to call it toxic,'” he said. declared.

From Twitter to YouTube to TikTok, moderation of AI content has become ubiquitous in the industry in recent years.

In March, Zuckerberg told Congress that AI was responsible for removing more than 90% of content deemed to violate Facebook guidelines.

And earlier this month, the company announcement a new tool that requires fewer examples for each dataset, meaning it can be trained to take action on new or evolving types of harmful content in weeks instead of months.

Sight Subscriber Announcement Oct. 21, 2

What are the pitfalls?
Tech experts say one problem with these tools is that algorithms struggle to understand the context and intricacies that allow them to discern, say, satire from hate speech.

“Computers, no matter how sophisticated the algorithm they use, are always essentially dumb,” said David Berry, professor of digital humanities at the University of Sussex in Britain.

“[An algorithm] can only really process what has been taught to him and he does so in a very simplistic way. So the nuances of human communication …[are] very rarely captured.

This can lead to the censorship of harmless content and the maintenance of harmful posts online, which has profound ramifications for free speech, said Pirkova of Access Now.

Earlier this year, Instagram and Twitter faced backlash for removing posts mentioning the possible deportation of Palestinians from East Jerusalem, which the companies blamed on technical errors in their automated moderation systems.

Another problem is the variety of languages.

Documents leaked in October suggested that by 2020 Meta lacked filtering algorithms for languages ​​used in some of the countries the company considered to be most “at risk” of potential harm in the real world, including Myanmar and Ethiopia.

Finally, since algorithms are largely formed based on what a majority thinks about a certain type of content, minorities with a different perspective are at risk of having their voices automatically erased, Gordon said.

What can we improve?
No matter how good AI systems get, deciding what’s right and what isn’t will always be a matter of opinion.

A 2017 to study by researchers in New York and Doha on hate speech detection, human coders reached a unanimous verdict in just 1.3% of cases.

“Until people agree on what crosses the line, no AI will be able to make a decision that everyone sees as legitimate and correct,” Gordon said.

He and his team are working on a solution: train AI to take different perspectives and create interfaces that allow moderators to choose the views they want system decisions to reflect.

Given the power that automated surveillance systems have in shaping public discourse, companies should be more transparent about the tools they deploy, how they operate and how they are trained, Pirkova told Access Now.

Lawmakers should also impose due diligence safeguards such as human rights impact assessments and independent audits, taking into account how algorithms affect minorities, she added.

“That doesn’t mean we should get rid of automated decision-making processes altogether, but we need to understand them better,” she said.

]]>
“Programmatic allows the right content to appear to the right user at the right time” https://nkyzine.com/programmatic-allows-the-right-content-to-appear-to-the-right-user-at-the-right-time/ Sat, 18 Dec 2021 03:43:36 +0000 https://nkyzine.com/programmatic-allows-the-right-content-to-appear-to-the-right-user-at-the-right-time/ The exchange4media group hosted the e4m Xaxis Programmatic Summit yesterday, December 17, 2021, where the e4m-Xaxis programmatic report was unveiled, followed by a half-day conference. Sankalp Mehrotra, VP of Monetization, Flipkart in a fireside conversation with Neeta Nair, Associate Editor, IMPACT Magazine shared valuable information on “commercial and programmatic advertising”. Opening the session, Nair asked […]]]>

The exchange4media group hosted the e4m Xaxis Programmatic Summit yesterday, December 17, 2021, where the e4m-Xaxis programmatic report was unveiled, followed by a half-day conference. Sankalp Mehrotra, VP of Monetization, Flipkart in a fireside conversation with Neeta Nair, Associate Editor, IMPACT Magazine shared valuable information on “commercial and programmatic advertising”.

Opening the session, Nair asked Mehrotra a question about today’s digital advertising market and the role of programmatic advertising. Mehrotra shared, “Most of these estimated numbers vastly underestimate the true size of the digital market. In the past year, the digital advertising market is said to have already reached around 30,000 crore. When we see digital as a global opportunity, it is much bigger than what you might think. As internet penetration continues to increase, the share of digital spending will only increase. The entire commercial advertising space becomes active and huge investments are made in this space. “

Speaking about the scope of programmatic, he added, “The job of programmatic is really to deliver precision and efficiency at scale. Today, the entire digital universe is pivoting more and more towards performance marketing and I would not comment on whether this is good or bad. There are sectors that rely heavily on programmatic such as games, all consumer technologies, fintech, BFSI. The reason is that they want to reach the most relevant consumer at scale. We’re already heading in a direction where programmatic makes a lot of sense for many brands and we’ll see more adoption in the years to come. “

Earlier in February of this year, Flipkart launched a bespoke Demand Site Platform (DSP). Asked about receiving the DSP, Mehrotra replied, “Users take a lot of actions on our platform – they browse categories, add to wishlist, use multiple payment methods, etc. Right now what we’re doing is turning that piece into a knowledge user. What we’re basically trying to do is figure out the user’s intention somehow taking into account what a user is trying to achieve / achieve. If you think of us as a platform, one job we do well is hyper-personalization. So far, we use all of this information to serve advertisements on the platform. We take a step forward in the narrative, the cohorts we use to target users on Flipkart, or to present relevant content to our users are the cohorts we also use on our DSP. Whether you’re retailing today on Flipkart or not, you can use all of that intelligence to deliver the right kind of communication to the right kind of user.

Although there are two ways to approach a DSP, one being data scale and the other being data richness / depth. According to Mehrotra, it is the depth of what Flipkart is capable of bringing to consumers that will remain paramount. He added, “You can get unlimited inventory from multiple supply sources. What makes the difference is what kind of layering you can do on top of that supply. We understand user signals well, we understand their intent well. Then we are able to customize based on which cohort works well on which consumer. All this intelligence is available today on our DSP. So definitely between scale and depth is the depth of what we are able to provide to consumers.

Today’s consumer is evolved, digitally aware and savvy. Concluding the session on the benefits of programmatic or Flipkart DSP for the new age consumer, Mehrotra explained, “We see advertising as a specter. As customers, your intention can be broken down into four parts. There are times when you have a strong intention, a latent intention, a nascent intention, or a new intention that needs to be created. Someone with a very strong intention will go and find the product, the job of advertising is then to bring out the solution that the user is looking for. In case of latent intent, advertising can do the job of recall. In the case of nascent intent, advertising can amplify it by presenting products and services based on their past behaviors or browsing habits. When it comes to creating new intention, advertising can inspire, you can show them something that they need but don’t have. Since the customer is digitally intelligent, that doesn’t mean advertising has no role to play. The advertising need is advertised based on the consumer intent phase. Programmatic is meaningful in this environment because it allows the right kind of content to surface to the right kind of user at the right time based on intent.

Read more news on (internet advertising India, internet advertising, India advertising, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

]]>