“Ayushmann Khurrana gives birth to Content-pole cinema,” says Abhishek Kapoor: Bollywood News
Bollywood star Ayushmann Khurrana has established herself as the poster child for content cinema in India today. Its successful social hosts have brought taboo subjects to the fore for public debate, earning him the title of one of the “most influential people in the world” by prestigious TIME magazine.
Ayushmann’s next one, Chandigarh Kare Aashiqui, is with Abhishek Kapoor who has directed films like Kai Po Che, Rock On, and Kedarnath. The filmmaker says that if the industry has always made cinema in tent or in parallel, Ayushmann gave birth to the great cinema “Content pole” which attracts the public, which wants an exceptional quality of entertainment, in the theaters.
Abhishek proudly states, “We have been led to believe that there is a conventional tent pole cinema, then there is a parallel cinema, but thanks to actors like Ayushmann Khurrana, this gap is gracefully bridged, giving birth to a new wave of content pole cinema.
He adds: “What is wonderful about Ayushmann is that since his beginnings he has championed the art of taking the road less traveled. This not only gave him the credibility of his fans, but also the unlimited opportunity to experiment.
Abhishek explains how Ayushmann fits the role of a gym trainer from Chandigarh in his romantic film perfectly. He says: “I believe that creating compelling characters is essential to be a filmmaker. The character of Manu had stayed with me for over two years before the film was released, but Ayushmann came in like a breeze and made it his own in no time. He adapted the room like a glove and further enriched it with his own nuances.
The director and the Bollywood star hit it off as they share the common goal of bringing brilliant and disruptive content to audiences around the world. Abhishek says, “He and I connected mentally and emotionally instantly because we have the same passion to present something fresh and new that audiences can connect with. We pushed each other to deliver the best movie we could have done. “
He adds: “I am happy to collaborate in a creative way with a sensitive, genuine and deeply opinionated actor. He holds a special place in the hearts of his fans as he made them a promise and continued to keep it relentlessly. With Chandigarh Kare Aashiqui, I reinforce this promise while supporting it on a large scale to allow the public to savor this experience in all its glory.
Chandigarh Kare Aashiqui, produced by T-Series and Guy In The Sky Pictures, also stars Vaani Kapoor and is slated for release on December 10, 2021.
ALSO READ: Chandigarh Kare Aashiqui trailer: Ayushmann Khurrana and Vaani Kapoor are madly in love, but a truth he cannot digest
More Pages: Chandigarh Kare Aashiqui Collection Box Office
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