Adell Henderson, Media Veterinarian, Joins Real Times Media as Vice President of Content and Programming
DETROIT – Real Times Media (RTM) welcomes Adell Henderson as Vice President of Multimedia Content and Programming. Adell is a multimedia professional with over 25 years of experience, including stints with black media powerhouses such as Black Entertainment Television (BET) and pioneering black men’s publication, KING Magazine. In his role with RTM, he will lead program ideation, digital network strategy and lead the company’s production arm, Studio 1452.
“Adell is a real maverick and a pioneer in the black media space. As we continue to re-imagine our business, it is exactly the type of creative energy that we need. His extensive experience in media, particularly in the entertainment industry, will be vital in increasing our reach and impact nationally. I’m proud of what we’re building and look forward to incorporating Adell’s leadership and creativity, ”said Hiram Jackson, CEO of Real Times Media.
Adell said joining RTM was an easy decision. “Real Times Media is a one-stop-shop for anything that piques my interest in content creation, marketing, and service to the African American community. The plans we have in place to aggressively expand the RTM brand have made team membership a no-brainer. “
While working at Black Entertainment Television (BET), Adell coordinated with senior executives to produce original content for Being Mary Jane, Second Generation Wayans and TD Jakes Presents: Mind Body and Soul. He has also captured behind-the-scenes footage for network and digital distribution for The Game, Sunday Best, Apollo Live, Let’s Stay Together, Reed Between the Lines and The Mo’Nique Show.
As Director of Media at 3815 Media, Inc., he led creative direction programming, spanning services on podcasts, digital, social media and radio stations. Previously, Adell was also the founding editor of the men’s lifestyle publication KING Magazine, as well as the automotive lifestyle publication RIDES Magazine.
Adell graduated from Michigan State University with a bachelor’s degree in interpersonal communications.
ABOUT REAL-TIME MEDIA
Real-time media (RTM) was established in 2003, but its heritage dates back over 100 years. As the parent company of five of the nation’s most respected black-owned news organizations, the Atlanta Daily World, Atlanta Tribune: The Magazine, the Chicago Defender, the Michigan Chronicle and the New Pittsburgh Courier, RTM remains committed to providing quality information, events and entertainment for the African American public.
In addition to its information organization, RTM is the parent company of Who’s who in black, a corporate lifestyle brand focused on live and virtual programming, RTM360 °, a cultural marketing communications consultancy, Studio 1452, the company’s digital content creation arm, and RTM Digital Studios, an unrivaled archive of historic photographs, videos and film clips of the Afro experience -American available through licensing for advertising, marketing, publishing, and film initiatives.