A timeline of the history of Mpls.St.Paul magazine


1972

Zibeta hits the scene – a downtown Minneapolis magazine of where to go and what to see – including films on the skin because, well, the 70s go 70s. After five issues, the founding owner/publisher/publisher James Roberts changes the name to MPLS.


1978

Burt Cohena respected elder New York Times manager, buys the magazine, now called pls. He promises his wife, Rusty, to take the magazine’s young editor, Brian Anderson, and sales manager, Gary Johnson, to lunch at Charlie’s Cafe and fire them both. When Burt comes home, he has some explaining to do.


1978

Management realizes that if you include “the other twin city” in the actual headline, you can increase your readership and double your ad revenue. Mpl. reborn as Mpls.St.Paul.


1989

Steve AdamsOwner of Chicago magazine and son of WCCO radio legend Cedric Adams, buys Mpls.St.Paul by Burt Cohen. He chooses to keep the triumvirate of Cohen, Anderson and Johnson in place. In five years, the three amigos redeem it.


1992

Best docs debuts to help readers find the perfect white coats to fit their aches and pains.


1994

Deb Hopp, former Twin Cities Reader editor and publisher, is recruited by Gary Johnson to start Twin Cities Business Monthly. Finally, Hopp performs a dual function as publisher of Mpls.St.Paul as well.


1994

Mpls.St.Paul partners with WCCO-TV to build Channel 4000, a television-focused news site. The magazine thinks it might as well experience this Internet novelty itself by launching mspmag.com. Google which of these platforms is still with us.


1996

After Dwight and Vance Opperman sell legal giant West Publishing to Thomson Reuters of Toronto for $3.4 billion, they buy Mpls.St.Paul by Cohen, Anderson and Johnson. The Oppermans keep the triumvirate in place.


2000

Magazine partners with American Society of Interior Designers to revamp ASID’s fourth annual show showcase house, a Victorian-style mansion on Lac des Îles. Job-wearing pearlsMinneapolis South High alum Josh Hartnett is buying it for $2.395 million next year.


2010

Brian Anderson, the only editor most of our readers – not to mention our writers and editors – have ever known, succumbs to cancer. Everyone at the magazine is devastated, but her former protege, Jayne Haugen Olson, does the seemingly impossible and steps into Anderson’s shoes.


2012

After conveniently leaving his non-competition in a desk drawer without a signature, Dara Moskowitz Grumdahl-who first built her food queen rep with colorful wigs at City Pages—faults of our bitter rivals at Minnesota Monthly and starts writing for the good guys.


2013

The daughter of sports commentator Ralph Jon Fritz Shelly Crowley returns as associate editor of Mpls.St.Paul and is eventually named editor.


2017

The Chronology, a new monthly coverage department filled with incredibly witty asides on key dates in Twin Cities history, debuts in our Super Bowl issue. Meta? We? Certainly not.


2020

Nora McInerny cancels its own monthly column in protest when the magazine makes canceled radio show host Garrison Keillor its cover subject for the Hindsight 2020 issue – a themed issue on regret.


2021

With a global pandemic keeping staff away from our downtown Minneapolis offices for two years, Vance Opperman buy a building across the river near Prospect Park. After four decades of listening to a certain demo complaining that we don’t cover enough St. Paul – well, if you can’t beat them…

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