A cannabis franchise is coming to Middleville
The Grand Rapids cannabis industry continues to grow and diversify.
The Botanical Co. Middleville will open in October, the company announced Sept. 15. The Botanical Co. is a Lansing-based marijuana franchise, with the Middleville site run by Jarred Biggs, Dennis Weiss and Kirk Weiss.
Biggs, 33, who runs the project, said The Botanical Co. is one of two outlets selected for the cannabis business in Middleville. Biggs said its outlet will include adult and medical products.
“I’m beyond excited to make a difference within the village and really help bring jobs and opportunity to the area,” Biggs said. “Our team will focus on helping customers become informed, taking the time to educate customers about their options.
“We designed the space to provide comfort and a unique shopping experience that will meet the cannabis-related needs of the community.”
Biggs has been involved in the cannabis industry for over 12 years, beginning as a state-licensed caregiver in 2010. He was a medical cannabis user following a high school car accident that aggravated by soccer.
He combined his passion for the health benefits of marijuana with his business degree from Davenport University and became a serial cannabis entrepreneur. The first venture is the foundation of a vertically integrated operation, Big Canna, a 2,000 cannabis plant facility in Edmore. He also has a grow facility under construction in Manistee.
These growing facilities will contribute to a national retail brand, Pablo, which will begin distribution in Michigan and California in early October and will be featured as the core brand of The Botanical Co. Middleville.
Along with Biggs and Associates, Grand Rapids entrepreneurs and investors Jonathan Jelks and Willie Jackson, who are involved in a number of initiatives like Ambiance Kitchen & Lounge, Sip Coffee & Cocktails, Motu Viget Spirits and Motu Lakeshore Wine Bar, are also doing part of the team.
Jelks said The Botanical Co. is one of Michigan’s cannabis industry’s most innovative and best-kept secrets and he’s excited to join Biggs and the rest of the partners in bringing the concept west of the world. Michigan.
“We are extremely excited to partner with a unicorn millennial talent, entrepreneur and visionary in Jarred Biggs,” Jelks said in a statement. “His innate knowledge of the cannabis industry, from the scientific and botanical understanding of what it takes to create superior products, as well as his in-depth knowledge of the consumer market, inspired us to do part of this project.
“What Jarred and Kirk were building before we signed on is a transformational new approach to an industry that has become highly saturated and extremely competitive.”
The Botanical Co. has three other locations: Tawas, Kalkaska and Lansing.